When we started working on this campaign, our idea was to send products to be photographed abroad. Then we realised that it wouldn’t be very sustainable at all (Yes, we’re still learning). Instead, we decided to reuse existing product imagery and let photographer Jacob John Harmer roam free to capture the world around him.

The result is our cleanest and most climate-friendly campaign ever. We hope it inspires you to discover the world around you and work with what you got when creating your dream home. If you still need to add something to the mix – We’re here to help.

Still want something new? Take a look at our sustainable items!

No one can do everything, but we try really hard to do something. Although we’ve been working with sustainable initiatives for years, it’s time for us to level up. Join us on the journey to becoming an even cleaner company.

More sustainable products

Today, 85% of our cotton products are sustainably produced*. By the end of 2020, our goal is to make that number 100%. That way, we can all sleep well at night (and not just because our bed sets are so soft).

Vi på Jotex vil gjøre det enkelt for deg å ta gode valg for miljøet når du handler hos oss. Derfor klimakompenserer vi alle leveringer som sendes fra lageret vårt ut til deg, slik at du kan skape et hjem du er stolt av.